For most Web3 apps, the biggest funnel leak is the very first step: connecting a wallet.

Let people explore before they connect. Read-only views, previews and clear value up front earn the right to ask for a wallet. When you do ask, explain what will happen and why — a one-line reason beats a raw permission prompt.

Meet users where they are. Support multiple wallets, remember the last choice, and handle the awkward states gracefully: wrong network, rejected signature, pending transaction. Each of those is a place people give up if the app just shows a spinner.

After connecting, confirm success plainly and get out of the way. Show balances and next actions immediately. Treat the wallet like sign-in, not like a puzzle, and your activation rate climbs.